Wednesday, May 07, 2008

Brita filters

Do you use Brita water filters to purify your tap water? Have you ever wondered what happens to all the used plastic filter cartridges at the end of their lives?

If you live in Europe, you could take that filter to a drop-off location where it would be sent back to Brita for recycling. Unfortunately, in North America we have no options for recycling our Brita cartridges at all. Each plastic cartridge is either landfilled or incinerated, adding to the toxic waste that is already choking our planet.

That's why I have signed on to the Take Back The Filter campaign ( to urge The Clorox Company, which owns Brita in North America, to redesign their filters and provide a way for us to recycle them, as is done in Europe. I urge you to join me!

Here's how you can help:

Sign the Petition (

Read more about the issue: (

This is a grassroots movement... so if we don't speak up, who will?
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